In this brave new online world of social media, web marketing, blogs, affiliate schemes and so on (all of which are fantastic ways of marketing your online business), there is one simple, established marketing method that every single business forgets at its peril: email marketing. Why?
- It is a fast way of meeting business goals – More customers, leads, sales? Get the word out! Let people know about your offers and bargains. Offer up-sell and cross-sell products to customers who’ve already bought from you. Plan it well and you can get high response rates
- It keeps your customers informed and happy – Letting your customers know about little things, like changes to payment conditions, legislation that may affect them, business shortcuts and so on, shows them you care
- It’s cheap – Start stuffing envelopes and licking stamps and you’ll soon see the cost-effectiveness of targeted direct email marketing campaigns. With proper frequencies, follow-up emails and good timing (just like old-fashioned postal direct marketing) you can get great results for a relatively small outlay
- It teaches you about your customers – You can measure everything from whether the email addresses are correct to which part of the email each individual customer clicked on. So you can gauge the popularity of your offers, down to individual customer level
- It helps you with all your other online marketing – Remember the social media, web marketing, blogs and affiliate schemes we mentioned earlier? All of these can deliver great results for your business, and can do so even more effectively with statistical feedback from your email marketing campaigns
Reedus Design has a simple, effective and fully featured pay-as-you-go email system that is delighting many clients already. It has easy templates, full feedback of results and lots of other profit-friendly features. Contact us for more details.
