Mention “big marketing budget” or “in-house PR team” to the average small business, and you could well be met with rolling eyes.
Marketing essentials part 1: Direct marketing
February 24th, 2010£705/€810 raised for Haiti – thank you!
February 12th, 2010Our recent fundraising event was well attended, with many generous prizes donated by local businesses.
Help us to raise money for Haiti
January 28th, 2010Local to us in Spain? Come and help us to party for a cause… have a drink, listen to some great music and raise some money for Unicef and their Haiti relief effort at our “Collecting for Haiti” event.
Can your business capitalise on the rise of E-book readers?
January 25th, 2010If you have material that is more than a chapter or two in length that people currently download as PDFs from your website, there’s a real opportunity to increase its penetration here by packaging it up for the new breed of book readers.
You don’t always need a new website to improve its performance
January 4th, 2010In recent times, marketing spend has shifted abruptly from traditional media and “real world” environments to the internet, which now provides the means to reach the largest possible audience in a relatively cost-effective manner.
How the UK’s number one single can help your business
December 30th, 2009I’m not going to explain to you what Twitter is, or why Facebook Groups were important here. What I am going to point out are a few home truths that anybody wishing to see their business thrive in the new decade will need to take on board.